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Charles Entertainment Cheese
Charles Entertainment Cheese, better known as Chuck E. Cheese, is the animatronic mascot of the family-friendly pizza restaurant chain Chuck E. Cheese. Originally debuting in 1977 as an anthropomorphic rat, Chuck E. Cheese underwent a major rebranding in 1993, changing his appearance to that of a mouse. In 2012, Chuck E. Cheese was rebranded again in an attempt to appeal to a younger audience. The new Chuck E. Cheese is smaller and "hipper" than his predecessors, and features a new look and attitude.